SPENCER’S Decor

All

Jan 13

trend research & visual strategy presentation

This presentation shaped Spencer’s 2026 Q1–Q2 decor direction, translating cultural signals into actionable design insights. Through visual research and storytelling, the deck supports product ideation across novelty, lifestyle, and decor categories.

Images blurred for confidentiality. For full visuals, email jchung17@risd.edu

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Sections include:

Aesthetics
Trend-driven visual worlds inspired by fashion, art, novelty culture, and social media—supported by curated palettes, moodboards, and narrative context.

Decor Categories
Explorations of Drinkware, Relaxation, and Soft Decor, defining visual identity, form language, and market positioning.

Graphics
Culturally relevant imagery, memes, and sayings drawn from digital spaces to inform tone, humor, and brand voice.

Gen Z Language
A categorized breakdown of slang, phrases, and nicknames analyzed through recency, popularity, and cultural relevance.

Jeannie Chung