SING IT BACK
brand identities for a music festival celebrating the Land Back Movement
Defiance, Breakage, and Reclamation
This poster interprets “Sing it Back” as an act of defiant reclamation—a forceful breaking of imposed silence. The angular, fractured letterforms resemble shards of a shattered surface, symbolizing the rupture of colonial narratives and the reclaiming of space, voice, and sovereignty. The graphic violence of the typography reflects the intensity and urgency of movements demanding Land Back.
Memory, Resonance, and Deep Time
This poster expresses “Sing it Back” through the logic of resonance and remembrance. Inspired by tree rings, growth patterns, and sound waves, it visualizes how land holds memory — echoing the idea that Country remembers every voice, event, and story. By repeating the word REMEMBERS in expanding concentric contours, the poster becomes a living diagram of continuity and belonging.
SING IT BACK as Fragment → Voice → Whole
This poster interprets “Sing it Back” as an act of reclamation through reconstruction—where fragmented voices, memories, and languages come together again through sound. The scattered, overlapping letterforms visualize a phrase being rebuilt through resonance; each piece returns to the larger whole, mirroring how the Land Back movement centers restoration and reconnection.
