SPENCER’S Decor
VISUAL Trend Research + 2D Drinkware MOCKUPS.
Images blurred for confidentiality. For full visuals, email jchung17@risd.edu
Decor Trend Research Presentation
This presentation guided the creative strategy and informed Spencer’s 2026 Q1/Q2 product launches.
Organized into 4 sections:
Aesthetics: Popular trends from fashion, art, novelty products, and social media. Supported by titles, color palettes, moodboards, descriptions, and references.
Decor Product Categories: Drinkware, Relaxation, and Soft Decor. Defined by titles, moodboards, and key characteristics.
Graphics: Relevant Imagery, Memes, and Sayings drawn from cultural and social media references.
Gen Z Slang: Parts of speech, Nicknames, and Phrases. Categorized by recency, popularity, and relevance.
Drinkware Collection Concepts
These designs drew from the trend research on popular aesthetics, Gen Z culture, and slang. My goal was to refresh Spencer’s drinkware collection with bold, humorous concepts that resonate with a young audience.
80+ concepts, exploring a wide range of forms and techniques:
Tumblers: 6 body types, bling accents
Mugs: Molded, wax relief, stacking, lidded, varied forms
Shot glasses: Standard round, molded, ceramic, square
Bowls: Ceramic appliqués