SPENCER’S Decor

VISUAL Trend Research + 2D Drinkware MOCKUPS.

Images blurred for confidentiality. For full visuals, email jchung17@risd.edu

 

Decor Trend Research Presentation

This presentation guided the creative strategy and informed Spencer’s 2026 Q1/Q2 product launches.

Organized into 4 sections:

  1. Aesthetics: Popular trends from fashion, art, novelty products, and social media. Supported by titles, color palettes, moodboards, descriptions, and references.

  2. Decor Product Categories: Drinkware, Relaxation, and Soft Decor. Defined by titles, moodboards, and key characteristics.

  3. Graphics: Relevant Imagery, Memes, and Sayings drawn from cultural and social media references.

  4. Gen Z Slang: Parts of speech, Nicknames, and Phrases. Categorized by recency, popularity, and relevance.

 

Drinkware Collection Concepts

These designs drew from the trend research on popular aesthetics, Gen Z culture, and slang. My goal was to refresh Spencer’s drinkware collection with bold, humorous concepts that resonate with a young audience.

80+ concepts, exploring a wide range of forms and techniques:

  • Tumblers: 6 body types, bling accents

  • Mugs: Molded, wax relief, stacking, lidded, varied forms

  • Shot glasses: Standard round, molded, ceramic, square

  • Bowls: Ceramic appliqués

 
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