SPENCER’S Decor

All

Jan 13

product development

01. Trend Research & Visual Strategy Presentation

This presentation shaped Spencer’s 2026 Q1–Q2 decor direction, translating cultural signals into actionable design insights. Through visual research and storytelling, the deck supports product ideation across novelty, lifestyle, and decor categories.

Images blurred for confidentiality. For full visuals, email jchung17@risd.edu

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Sections include:

Aesthetics
Trend-driven visual worlds inspired by fashion, art, novelty culture, and social media—supported by curated palettes, moodboards, and narrative context.

Decor Categories
Explorations of Drinkware, Relaxation, and Soft Decor, defining visual identity, form language, and market positioning.

Graphics
Culturally relevant imagery, memes, and sayings drawn from digital spaces to inform tone, humor, and brand voice.

Gen Z Language
A categorized breakdown of slang, phrases, and nicknames analyzed through recency, popularity, and cultural relevance.

02. Drinkware Product Concepts (Design + Rendering)

2D + 3D form exploration, surface graphics, and material detailing. Created 80+ drinkware concepts spanning molded ceramics, relief textures, and surface graphics; contributed to both 3D form development and 2D graphic applications for production-ready designs.

These designs drew from the trend research on popular aesthetics, Gen Z culture, and slang. My goal was to refresh Spencer’s drinkware collection with bold, humorous concepts that resonate with a young audience.

Images blurred for confidentiality. For full visuals, email jchung17@risd.edu