LUSH fragrance lab

AllExperience

Sep 24

reimagining the retail experience through sensory storytelling.

Tools
Rhino 8
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Skills
Spatial design
Experiential storytelling
User journey mapping
Retail concept development
Brand integration

Reimagining the LUSH Fragrance display at the Providence Place Mall, the Fragrance Lab is an experiential retail redesign inspired by LUSH’s commitment to emotional connection through scent.

The Lab. transforms fragrance shopping into an immersive, sensory-driven journey that guides customers through mood, memory, and materiality rather than conventional scent categories. Merging brand identity and spatial storytelling, the environment invites users to “follow their nose” and emotions to discover their signature scent.

Edited-SS_0001_Screenshot-2025-05-20-at-12.44.53 PM.png

Edited-SS-2_0001_Screenshot-2025-05-20-at-12.47.56 PM.png

Edited-SS-2_0000_Screenshot-2025-05-20-at-12.47.03 PM.png

Edited-SS_0003_Screenshot-2025-05-20-at-12.50.10 PM.png

Edited-SS_0002_Screenshot-2025-05-20-at-12.50.28 PM.png

Jeannie Chung

LUSH fragrance lab

reimagining the retail experience through sensory storytelling.

ripple

UNWRAPPED!