CUDDLEFISH
A marine-inspired companion designed to help kids manage stress, focus, and play on the go.
Tools: Sewing machine, Procreate
Processes: User research, Concept development, Pattern design & iteration, Prototyping, Material exploration, Integration of play features, Narrative framing
Cuddlefish is a multifunctional plush fidget toy designed to support children’s sensory, emotional, and educational needs. Shaped like a cuttlefish, it combines soft textures, interactive fidget features, and portability to help kids manage anxiety, improve focus, and spark curiosity about marine life.
The plush features a head pouch for storing sensory-auditory toys, while its two large tentacles transform into straps, turning it into a wearable bag for on-the-go play. Inside, children discover three fidget companions—a clam, mollusk, and snail—each textured and sound-enhanced to mimic cuttlefish prey, providing tactile and auditory stimulation.
Whether cuddling for comfort, fidgeting for focus, or exploring ocean-inspired play, Cuddlefish offers kids aged 6–10 a portable tool for emotional well-being, sensory engagement, and learning at home, school, or on the go.
